New: Reseller Management

Manage, monitor and retain your resellers.

Resellers register deals in their own Partner Portal and work them through your pipeline, just like a CRM. You see every open deal, its value and its stage, before it closes.

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Everything you need to run a reseller channel

One place to see what resellers are selling, train them to sell it well, and reward the ones who deliver.

See the pipeline
Clear visibility of every reseller's open deals, their stage and estimated revenue.
Keep forecasts honest
Real deal data from real reps. No over-selling or under-selling your solution.
Train resellers
Your own AI-built Reseller Training Academy, so every rep pitches your product the right way.
Reward performance
Pay out SPIFFs, MDF funds and gift cards to the resellers who earn them.

Reseller deals

Your pipeline. Their deals.

A reseller deal is an opportunity one of your partners is working. Their rep registers it in the portal and moves it through the sales pipeline you design. You see its value while it's still open, and can talk to the rep about it without leaving Partner.io.

Stage 1New
Stage 2Qualified
Stage 3Proposal
Stage 4Negotiation
OutcomeClosed Won or Lost

Closed stages are one-way. A deal can switch between Closed Won and Closed Lost, but it can’t be reopened.

Partners own the stage
Reps create deals, set estimated revenue and move them through the pipeline. The stage you see is where the rep has the opportunity right now.
Every deal has a thread
Each deal carries its own message thread with the rep, so questions about an opportunity stay attached to it instead of lost in email.
Closed deals sync to your CRM
Won or lost, Partner.io records the deal as a lead attributed to the rep, with its value, currency and contact, then syncs it to your connected CRM.

Reseller Training Academy

Resellers who know your product sell it properly.

Build a training academy for your resellers with AI, from the material you already have. Courses live inside the Partner Portal, right next to the deals reps are working.

Rewards

Keep your best resellers selling for you.

Reward the behaviour you want to see, straight from Partner.io.

SPIFFs
Short-term incentives to push a product, a quarter or a target.
MDF funds
Market development funds so resellers can run campaigns for your product.
Gift cards
Quick thank-yous for reps who register deals, finish training or close.

AI agents

AI that helps you grow and manage your reseller program.

Partner.io puts AI to work on the jobs that slow a reseller channel down, from checking deals to training reps and finding new resellers.

Checks every deal
An AI agent reviews every lead and every won deal before it reaches your team.
Builds your academy
Brief the AI, attach your documents, and it drafts reseller courses with scored lessons.
Finds new resellers
Partner Discovery surfaces companies worth recruiting, with an AI summary of why each one fits.
Runs reports from chat
Ask Claude or ChatGPT to build a report or prep for a reseller meeting, through the Partner.io MCP.

MCP

Your resellers and your team, both on AI.

Two MCPs connect Partner.io to Claude, ChatGPT and other AI tools. One is for your resellers, the other for the people running the program.

Partner portal MCP
For your resellers.
- Submit leads and deals in plain language
- Track their registered deals
- See commissions and payments
- Build reports and prep for meetings
Partner program MCP
For the team running your reseller program.
- Receive deals the AI agent has checked
- Follow deals as your CRM updates them
- Track commissions and payouts
- Build reports and prep for reseller meetings