Why teams look at Rewardful alternatives
Rewardful is affiliate and referral software for SaaS companies, built around a native Stripe integration, and its features page also covers Paddle. Pricing scales with the revenue your affiliates bring in. According to the pricing page, Starter is $49 per month for up to $7,500 a month in affiliate-attributed revenue, Growth is $99 per month for up to $15,000, and Enterprise starts at $149 per month for up to $30,000, with higher Enterprise tiers in the help center. Annual billing gives 12 months for the price of 10, and every plan has a 14-day free trial.
Rewardful is focused on SaaS affiliate programs, and teams compare alternatives for specific needs:
- Billing system. Rewardful names Stripe and Paddle. Chargebee, Braintree and Recurly do not appear in its platform integrations, so support for them is not stated.
- Price tied to revenue. If you pass your plan's revenue limit, Rewardful upgrades you automatically. Some teams prefer pricing by seats, partners or a transaction fee.
- Branding. A branded affiliate portal and custom domain start on Growth, not Starter.
- Payouts and tax. You can pay through PayPal or Wise yourself, or use Managed Payouts for a 3% processing fee. Rewardful says it collects tax and identity details during onboarding, but specific W-9 and 1099 handling is not stated.
- Sales-led referrals. Deal registration, partner lead submission and CRM integrations are not stated on Rewardful's site. Teams whose partners introduce deals to a sales team often need those.
Rewardful alternatives at a glance
Prices are as listed on October 14, 2026. Reditus and Cello show prices in the visitor's local currency, so their figures carry no currency symbol here.
| Tool | Best suited to | Pricing (as listed) | Key capabilities | Payouts | Source |
|---|---|---|---|---|---|
| Rewardful (for reference) | Stripe or Paddle SaaS with self-serve signups | From $49 per month, by affiliate revenue | Links, coupons, recurring commissions, fraud checks | PayPal or Wise yourself; Managed Payouts at 3% | Pricing |
| FirstPromoter | Subscription SaaS on several billing systems | $49, $99 or $149 per month, by affiliate revenue | Multi-tier commissions, W-9 and W-8BEN collection | Mass payouts; managed payouts on Enterprise | Pricing |
| Tolt | SaaS startups on Stripe or Paddle | $69, $99 or $199 per month; Enterprise on request | Custom domain on all plans, lead submission | Manual, or auto payouts at 2% from Growth | Pricing |
| Reditus | B2B SaaS wanting an affiliate marketplace | Growth 149 per month, or 99 per month billed annually | 28,000+ affiliate marketplace, tiers | Reditus pays affiliates; 5% card or 2% invoice fee | Pricing |
| Tapfiliate | SaaS, ecommerce and subscription businesses | $89 or $179 per month; Enterprise custom | Pixel and server tracking, MLM and bonuses on Scale | You pay; automated through Trolley on Scale | Pricing |
| Dub | SaaS teams wanting payouts and tax forms handled | $90 or $300 per month; Enterprise custom | Lead, sale and bounty rewards, submitted leads | Dub pays partners; 3% to 8% program fee | Pricing |
| Cello | In-product user referrals plus partner programs | User referrals from 65 per month billed annually; partner referrals free with 5% transaction costs | Referral component in your app, partner portal | Cello pays referrers by PayPal or Venmo | Pricing |
| GrowSurf | Referral and affiliate programs across industries | Affiliate: $0 per month plus 3% success fee | Tiered structures, W-9 and 1099 filing | From your PayPal or Wise Business account | Pricing |
| PartnerStack | B2B SaaS partner, affiliate and referral programs | No public pricing; quote on request | Partner marketplace; link tracking or deal registration on Launch, both on Enterprise | PartnerStack pays from one monthly invoice | Pricing |
| Partner.io | SaaS referral, reseller and agency programs | $79 per seat per month; partners free | Deal registration, tiers, training, account mapping | Stripe Connect; 3.2% + $0.30 per payout above a $20 monthly credit | Pricing |
The alternatives in detail
FirstPromoter
FirstPromoter is affiliate software for subscription businesses, covering affiliate, influencer and customer-referral programs. Its integrations page says Stripe, Chargebee, Paddle, Recurly and Braintree connect directly, with other billing systems through the API. The pricing page lists Starter at $49, Business at $99 and Enterprise at $149 per month ($490, $990 and $1,490 per year), priced by affiliate revenue of up to $5,000, up to $15,000 and above $15,000 a month. Every plan includes W-9 and W-8BEN collection, multi-tier commissions up to three levels and a 14-day trial with no credit card. What to check: Starter caps you at 1,000 affiliates, and the pricing page lists managed auto payouts on Enterprise while the help article says Enterprise 2 or higher, so confirm which tier you need.
Tolt
Tolt is affiliate software for SaaS startups. The pricing page lists Basic at $69, Growth at $99 and Pro at $199 per month, priced by affiliate earnings of up to $10,000, $20,000 and $50,000 a month, with Enterprise on request and no annual prices listed. A custom portal domain is included on every plan, partners can submit leads manually for review, and all plans have a 14-day trial with no credit card plus a 30-day refund policy. From Growth up, Tolt can run auto payouts for a 2% processing fee and collect W-9 and W-8 forms and file 1099s. What to check: the help center has setup guides for Stripe, Paddle and Chargebee, but the pricing FAQ says only Stripe and Paddle are supported, so confirm before you commit.
Reditus
Reditus is referral and affiliate software built only for B2B SaaS, with a marketplace it puts at 28,000+ B2B SaaS affiliates. The pricing page shows prices in the visitor's local currency: Growth is 149 per month billed monthly or 99 per month billed annually, Scale Up is 399 per month and Enterprise from 799 per month, both annual only. Plans are capped by combined referral and affiliate revenue, up to $60K ARR on Growth and $360K ARR on Scale Up. Reditus pays affiliates for you by PayPal, Wise or IBAN transfer, for a fee of 5% if you pay by card or 2% by invoice on top of commissions. What to check: new accounts cannot pay affiliates directly, IBAN payouts are for European accounts only, and Reditus does not handle US tax forms such as the W-9.
Tapfiliate
Tapfiliate is affiliate tracking for SaaS, ecommerce and subscription businesses, with JavaScript pixel, server-to-server and API tracking. The pricing page lists Launch at $89 per month ($74 per month, or $890 a year, billed annually) and Scale at $179 per month ($149 per month, or $1,790 a year), with Enterprise custom. Launch includes 50 affiliates, 5,000 clicks and 500 conversions a month, with overage charges above that, and trials run 7, 14 or 30 days by plan. You pay affiliates yourself; automated payouts and optional W-9 collection run through Trolley, a third party with its own subscription, from Scale up. What to check: its integrations page names Stripe, PayPal, Moonclerk and Memberful among payment and billing tools; Paddle, Chargebee, Braintree and Recurly are not stated, and the HubSpot page describes setup through Zapier, Make or webhooks rather than a native connector.
Dub
Dub Partners is an affiliate platform for working with affiliates, influencers and your users, and Dub also sells separate link management plans. The pricing page lists Business at $90 per month and Advanced at $300 per month (US$81 and US$270 per month on yearly billing), with Enterprise on custom annual billing and a 14-day trial. Dub sends payouts to partners, who receive them by bank, PayPal or stablecoin. Dub also collects W-9 and W-8 forms and issues 1099-NEC forms; the program fee is 5% by ACH or 8% by card on Business and Advanced, and 3% or 6% on Enterprise. Partners can also submit leads on Business and above. What to check: Business and Advanced cap monthly partner payouts ($2,500 on Business, $15,000 on Advanced), and you cannot send more until the next billing period.
Cello
Cello is a referral platform focused on in-product user referrals for SaaS, with partner programs alongside. The pricing page shows prices in the visitor's local currency. User referral plans start at 65 per month billed annually (95 monthly) for up to 10K referral ARR, with 0% transaction costs; partner referral plans range from a free plan (5% transaction costs, five transacting partners) through Plus at 80 per month billed annually and Pro at 280 per month billed annually (both 3.5%) to custom Enterprise (2%). Cello pays referrers by PayPal or Venmo and charges your card up to twice a month to fund rewards. What to check: Cello says it works with products that have a logged-in web or mobile experience, and its billing hooks are Stripe and Chargebee webhooks or its API.
GrowSurf
GrowSurf is referral and affiliate program software for SaaS, fintech, consumer and other industries. Its affiliate pricing has a Free plan at $0 per month plus a 3% success fee on referral revenue, with no contract or setup fee, and a custom plan on quote. Separate referral program plans start at $179 per month, or $125 per month billed yearly, for up to 2,500 participants. Payouts come from your own PayPal Business or Wise Business account, and GrowSurf collects W-9 and W-8 forms and can file 1099-NEC and 1099-MISC forms, charged separately. What to check: Stripe, Chargebee and Recurly are listed integrations but Paddle is not stated, and payout provider fees are paid by you.
PartnerStack
PartnerStack is a partner platform for B2B SaaS covering affiliate, referral and co-sell programs, with its own partner marketplace. It pays partners from one monthly invoice: you get seven days to review, then partners withdraw through PayPal, Stripe or direct deposit, paying the provider fees (for Stripe, $2.25 USD + 0.25% up to $20 per payout). The pricing page lists Launch, Growth and Enterprise with no public prices and no limits on partners or internal users. Its developer docs cover Salesforce, HubSpot and Pipedrive, and its integrations page lists payment tracking for Stripe, Chargebee, Recurly, Maxio and Paddle. What to check: Launch includes either affiliate link tracking or lead and deal registration, not both, and the vendor-side fee is not published.
Partner.io
Partner.io is a partner program platform rather than an affiliate tool. It suits B2B SaaS teams whose referrals are sales-led deals from referral partners, resellers and agencies. Partners get a white-label portal on your domain and can send referrals from a portal form, tracked links, a no-login quick-refer page, CSV, CRM or API, with deal registration, tiers, training and account mapping included. Pricing is $79 per seat per month for your own team, with free unlimited partners and a 7-day trial with no credit card. Payouts go through Stripe Connect in twelve currencies, with W-9 collection and Form 1099-NEC generation for US companies; Partner.io applies a $20 commission credit each month, and above that each payout carries a fee of 3.2% + $0.30. What to check: CRM integrations are HubSpot and Pipedrive, Salesforce is in beta, and if your program is mostly content affiliates driving self-serve signups, one of the affiliate tools above is a closer fit.
Affiliate tool or partner platform?
Rewardful, FirstPromoter, Tolt, Tapfiliate and the others are built for affiliates: people who promote you through a tracked link or coupon, with commissions calculated from your billing system. That works well when customers sign up and pay on your website without talking to sales.
Referral partners, resellers and agencies work differently. They introduce a buyer, your sales team runs the deal, and the commission depends on what closes in your CRM. For that you usually need deal registration, a CRM integration and agreements per partner, which is where partner platforms such as PartnerStack and Partner.io come in. The affiliate vs referral vs reseller guide explains the three models, and the SaaS affiliate program guide covers setting up an affiliate program if that is the model you want.
How to choose
| If you need | Look at |
|---|---|
| Chargebee, Recurly or Braintree billing | FirstPromoter names all three; Reditus, Cello and GrowSurf name some |
| The vendor to pay affiliates for you | Dub, Reditus, Cello, PartnerStack, Rewardful Managed Payouts, Tolt auto payouts, FirstPromoter managed payouts (Enterprise or Enterprise 2+, approved SaaS only), Partner.io through Stripe Connect |
| W-9 collection and 1099 forms | Dub, GrowSurf, Tolt from Growth, Partner.io; FirstPromoter for W-9 and W-8BEN collection |
| No monthly subscription | GrowSurf affiliate Free plan or Cello's free partner plan, both with a fee on revenue |
| A large affiliate marketplace | Reditus or PartnerStack |
| In-app user referrals | Cello |
| Deal registration and sales-led referrals | PartnerStack (Enterprise for full access) or Partner.io |
Then check three things with each vendor: what happens to your price when affiliate revenue grows, the total fee on each payout, and whether your billing system is supported on the plan you would buy.
The bottom line
Rewardful is a good fit for Stripe and Paddle SaaS companies running self-serve affiliate programs, and FirstPromoter and Tolt are its closest peers. If you want the vendor to pay affiliates for you, compare the payout fees at Dub, Reditus and Cello. Of these, Dub collects W-9 and W-8 forms and issues 1099-NEC; Reditus says it does not handle US tax forms. If your partners bring deals rather than clicks, look at a partner platform instead. Most of these tools offer a free trial or plan, so test your billing integration and a sample payout before you move your program.