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Channel partners

Partner software built for channel programs

Channel programs generate real pipeline, but most teams manage them across spreadsheets, inboxes, and a PRM that took months to implement. Partner.io gives you one system to register deals, keep partner activity visible, and pay commissions automatically, without the enterprise price tag or long rollout.

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7-day free trial. No credit card. Unlimited partners. Not sure this is the right kind of program? Take the 1-minute quiz

What’s holding channel programs back

  • Channel activity scattered across toolsManaging partner conversations, referrals, and deal updates across spreadsheets and inboxes.
  • Unclear deal visibilityKnowing which channel partner introduced a deal and what is currently in motion.
  • Manual partner program administrationKeeping partner records, tiered programs, and deal activity organized without adding more overhead.
  • Commission payouts that take too longCalculating and approving partner payouts manually as the channel program grows.
Why Partner.io

Support tiered channel programs with clear controls

Manage channel partners, deals, and payouts from one place

  • Role-based partner accessGive Partners access to the information and actions relevant to their role in the Partner Portal.
  • E-signed Partner AgreementsAssign agreements by Partner Type or Partner, collect e-signatures, and keep signed PDFs available to both sides.
  • Auditable program recordsTrack Leads, approval stages and commissions in one place, with records that support program oversight.

The SaaS companies that win treat partners as a channel, not a side project. Partner.io helps a lean team recruit the right partners, track every referral and reseller deal in the CRM, and pay commissions automatically as the program scales.

The whole platform

Everything you need to run the program

One place to track, train and pay every partner, instead of a spreadsheet and a bloated PRM.

  • Find the partners already selling to your customers

    Account mapping and Deal Surround reveal shared customers, existing relationships and the warm path into a target account.

  • Unlimited partners

    Add as many partners and partner reps as your program needs. You only pay for your own team's seats, and commission is paid through your own Stripe account.

  • A white-labelled portal

    Your logo, colour and domain. Partners sign in with a magic link and find their leads, training and earnings in one place.

  • Program tiers that reward momentum

    Each tier bundles perks: a share of revenue, a bonus, a gift card, swag or a badge, with conditions that decide when they apply.

  • Every referral in one list

    Referral forms, tracked links, quick-refer pages and partner-registered deals, each with a status, an owner and a timeline.

  • Automation that runs the admin

    Flows send the welcome, wait, nudge and create tasks. Auto-approval applies your rules to applications, referrals and commissions.

FAQ

Questions channel teams ask us most

How quickly can we launch a referral or reseller program?

Days, not quarters. Every account starts with a default tier, a referral form and a partner application form, and partner types let you set up referral, reseller and technology programs side by side, so a lean team can be live and taking deals fast.

Does Partner.io integrate with our CRM?

Yes. Two-way sync with HubSpot, Pipedrive and Salesforce keeps partner and deal data aligned automatically, so partner activity lives in the CRM your revenue team already runs on.

Can we track partner-sourced and partner-influenced revenue separately?

Every lead carries the partner and rep who introduced it, and the revenue recorded against that lead drives the commission, so partner-sourced pipeline and revenue report by partner and partner type. Account mapping and Deal Surround show which target accounts your partners already touch, so you can see influence alongside sourced deals.
From our customers

What partnership teams say after the move

  • “After evaluating several solutions for our partnership programme, we chose Partner.io and have been delighted with the results. Since implementation, we've seen a 40% increase in sales attributable to the platform, making it a key driver of our commercial growth.”
    Matthew Johnson
    Director of Revenue Operations, Clearer.io
  • “We're not just seeing more referrals, we're seeing better ones. The quality, the consistency, the visibility. It's all gone up since we moved to Partner.io.”
    Darren Matthews
    Head of Partnerships, Salesfire
  • “We moved from a legacy PRM that just couldn't meet our needs. Partner.io has been incredible. They built us a custom solution and had us live in under two weeks.”
    Tom Shinners
    CEO, Infinite Wireless
  • “Partner.io has been a game changer for our partnership GTM. It's helped us grow partner-sourced revenue without needing to grow the team.”
    Paul Wilson
    Director of Partnerships, Videowise
  • “A lot of my industry is with the legacy players, those platforms are dinosaurs. That's what drew me to Partner.io originally. It's a way better solution. The whole team and our partners love it. Our partner revenue has increased 7x since going live.”
    Jared Kogan
    Co-Founder, Giggle Finance

Build a channel program without the long rollout

See how Partner.io helps a lean team run a large, high-signal partner program from your CRM.

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