Keep partners informed, motivated and selling
Recognise partners with tiers and badges, inform them with announcements and courses, and give them ways to take part with events and surveys, and keep agreements, marketing material and assets in a Partner Room. All of it inside the portal they already use, and on your own website through widgets.
Partners forget you exist between deals
A partner who hears from you only when a commission is late is not going to lead with your product. Program changes, launches and enablement need a channel that reaches the right partners and shows you who read it.
Engage, in the Partner.io sidebar, puts announcements, newsletters, surveys, events, training and rewards in one place, targeted by partner type and tier, with read receipts and responses you can act on.
Announcements.
- 24 Sep Partner kickoff 2026
- 08 Oct Selling the reporting suite
Six ways to reach partners, all inside the program
Announcements
Rich announcements in the portal, typed General, Urgent, Event, Survey, Newsletter or Welcome, targeted by partner type and tier, pinned or scheduled, with read tracking.
Newsletters
Email newsletters with audiences by partner, type, attribute or prospect stage, sent once or on a schedule, from your own verified domain.
Surveys
Start from templates such as NPS, onboarding feedback and quarterly business review. Versioned, targeted, with responses charted by partner.
Events
Host webinars and meetups with a branded page, sessions, speakers, tickets and invitations, or log an off-platform event so its leads are attributed.
Partner Room
Storage for everything a partner needs: signed agreements and tax forms filed automatically, marketing material, decks, brand assets and links. Lock any folder or file to particular partners.
Program tiers and badges
Rewards that partners can see: the tier they are on, the perks it carries and the badges they have earned, all on their portal dashboard.
Put the program on your own website. Each widget is a single element plus a script tag, styled in Partner.io with your colours, sizes and layout, then pasted onto any page.
- WidgetPartner Directory
- What it embedsYour approved partners with a logo, searchable and filterable by partner type and tier, styled to your brand.
- WidgetRegister form
- What it embedsYour partner application form, embedded on your site. Questions load live from your form; applications land in your review queue.
- WidgetRegister & Refer form
- What it embedsOne form that signs a visitor up as a partner and captures the lead they refer, in a single submission.
- WidgetEvent Calendar
- What it embedsYour published, upcoming events with registration, soonest first, dropping off automatically once they start.
One place for agreements, marketing material and assets. The Partner Room is the storage behind your program.
Signed partner agreements and tax forms are filed into their own folders automatically, and your team adds decks, one-pagers, brand assets, videos and links alongside them. Every folder and file can be restricted to particular partners, a partner type or an attribute, and permissions on a folder cover everything inside it. Partners see only what they have been granted, and can upload into a folder of their own that only they and your team can open.
Partner Room. Storage for what partners need: agreements and tax forms filed automatically, marketing material, decks and assets. Lock any folder or file to a partner, a partner type or an attribute. Open a folder.
| Name | Type | Permissions | Files/Downloads | Last Updated | |
|---|---|---|---|---|---|
| Partner Agreements | Folder | One partner per file | 4 | 16 Sep, 2026 | |
| Partner Tax Forms | Folder | One partner per file | 3 | 3 Sep, 2026 | |
| Marketing Material | Folder | All partners | 4 | 9 Sep, 2026 | |
| Brand Assets | Folder | All partners | 12 | 21 Jul, 2026 | |
| Sales Decks | Folder | Reseller partnersTier: Gold | 3 | 1 Sep, 2026 | |
| Brightline Agency | Folder | Brightline Agency | 2 | 11 Sep, 2026 | |
| Partner program guide.pdf | All partners | 340 | 18 Aug, 2026 | ||
| Demo environment | Link | Agency partners | 88 | 5 Aug, 2026 | |
| Logo pack.zip | Archive | All partners | 127 | 21 Jul, 2026 |
- Agreements and W-9 or 1099 forms filed automatically, each visible only to its partner
- Restrict a folder or file to a partner organisation, a partner type or an attribute value
- Downloads are counted per partner, with preview and copy-link on every file
Run partner events end to end, or just attribute the leads. Build an event with details, sessions, speakers, sponsors, tickets and a designed public page, invite partners and track who accepted.
Or log an event you ran elsewhere so the leads it drove are attributed to it.
Events.
Published
Published
Draft
Past- Draft, Published and Past lifecycle with unpublish for edits
- Attendee import and CSV export
- Invitation, welcome and reminder emails per event
Updates that reach the right partners.
Announcements targeted by partner type and tier, newsletters on a schedule, surveys and events with registration.
One place for agreements and assets.
The Partner Room stores signed agreements, tax forms, decks and brand assets, with folders and files locked to particular partners.
“After evaluating several solutions for our partnership programme, we chose Partner.io and have been delighted with the results. Since implementation, we've seen a 40% increase in sales attributable to the platform, making it a key driver of our commercial growth.”
Questions about this capability
Who sees an announcement?
Can newsletters go to prospective partners too?
Can I edit a survey after publishing?
Can events take payment?
Do widgets need re-embedding when content changes?
Running this part of your program? Free guides and templates on the same topic.
- GuidePartner enablement: what to give partners, when, and how to measure itHow to build a partner enablement program for B2B SaaS: what partners need at each stage, content by partner type, training and certification, the metrics that matter and a 90-day plan.
- TemplatePartner QBR templateA free partner QBR template for B2B SaaS: a 60-minute agenda and a slide-by-slide outline covering results, pipeline, wins and losses, enablement, joint marketing, asks and next quarter goals.
- GuideMarket development funds (MDF): how they work and how to run themWhat market development funds are, how the request, approve, run, claim and reimburse workflow works, eligibility rules, examples of eligible activities, and a lightweight MDF program for a small SaaS company.
- TemplatePartnership email templatesTen free partnership email templates for B2B SaaS: outreach to agencies, technology partners and customers, follow-ups, a call recap, a welcome email, a first-referral nudge and check-ins.
- TemplateJoint business plan templateA free joint business plan template for SaaS partnerships, in Word and Excel: shared goals, target accounts, quarterly revenue and pipeline targets, marketing, enablement, investment, governance and risks.
- GuidePartner program KPIs: 12 metrics, their formulas and what they tell youThe partner program KPIs worth tracking, grouped into program health, pipeline and revenue, and partner engagement, each with its formula and review cadence, plus a worked example and the five to show leadership.
Every part of the program, in one system. Pick up where this page leaves off.
- [01]Partner portalWhere partners find their next step, their leads and what they have earned.
- [02]Leads & deal registrationSee where every referred lead and registered deal stands, synced with your CRM.
- [03]Tiers, commissions & payoutsKnow what is owed, approve it, and pay it through Stripe.
- [04]Tax complianceCollect W-9s before payouts, track the 1099 threshold and generate 1099-NEC forms at year end.
- [05]Training & certificationAI-drafted courses with scored lessons, badges and verifiable certificates, inside the portal.
- [06]AutomationFollow-ups and approvals that run on rules you set once.
- [07]Deal Surround & Partner DiscoveryFind the partner who can open a target account, and new partners worth recruiting.
- [08]Partner engagementAnnouncements, newsletters, events, surveys and a Partner Room for agreements, material and assets.
- [09]User referralsLet your users refer other companies from inside your product, and pay them automatically.
- [10]IntegrationsHubSpot, Pipedrive, Salesforce, Slack, Shopify, Stripe, Claude, ChatGPT, API and MCP.